Define, Activate + Amplify
YOUR EMPLOYER BRAND
Employer Branding
Attracting top talent can be just as challenging as attracting consumers, perhaps even more so. Today's employment landscape is increasingly more competitive, and for many companies the ability to recruit the right talent is crucial to success. So how do you make your company's brand stand out from others in your industry? Why would the industry's top talent choose to work at your company over another? How do you identify who will fit best with your culture during the hiring process?
At Speckology, we structure customized research programs that allow us to uncover exactly what makes your organization special. Next, we align this insight with the recruitment process in order to attract people who not only have the right skills, but also the personality traits to align well with your organization's culture. Thirdly, we are specialists at crafting authentic, compelling and unique employment brand strategies and talent marketing programs.
“I always thought I was giving my clients all they needed, until I was lucky enough to work with Stephanie. She has the depth of knowledge and background to bring a company’s mission, values, culture and personality into focus, creating a clear employer brand message that resonates with both potential and current employees. Stephanie can deliver these results for a whole company, a specific division or vertical, or even a defined team. I cannot compliment her work enough – and my clients are just as pleased.””
Employer Brand services
Research + insight methodology: we utilize a combination of customized employee workshops, insight interviews and surveys to uncover what makes your culture stand out and why people thrive at your organization.
Talent personas: we create detailed persona documents that allow recruiters and hiring managers to understand exactly who you are trying to attract and why.
EVP (Employer Value Proposition): we identify the unique qualities that make working at your organization special. The EVP becomes the platform for all external recruitment marketing and branding efforts.
Hiring strategy: utilizing information from the persona(s), we can help develop insightful interview questions to help recruiters and hiring managers identify right-fit talent.
Employment brand strategy: we build branding and communications strategies for expressing your unique employment brand to the people you are trying to reach.
Digital career pages/sites: today's top employers have a digital presence dedicated to articulating their working culture. We can make sure yours stands out from the crowd and aligns well with the rest of your digital marketing strategy.